What makes an eshop competitive?

What makes an eshop competitive?

The number of online stores emerging daily is growing. Everyone today can have an online shop. But few manage to maintain a successful and competitive eshop.

Certainly, developing an eshop is the first and most important step towards a successful internet course. However, on its own, it is not enough to deliver significant results for your business. That is why there are several quite profitable eshops and a huge number of physical stores that are merely getting by.

Factors for a successful online store

A competitive eshop automatically leads to a larger number of sales. As a result, it leads to increased profits for an online business. However, for an online shop to become competitive in the ever-changing online market, it will need to undergo several optimizations. These optimizations relate to all key factors affecting the overall success of an eshop.

Which are these factors?

Easy-to-use design

The design of an eshop should provide a pleasant navigation experience to the any visitor. This means that the eshop's webpage should be easy to navigate. Online consumers don't have the patience to look for products for much time. They want to visit an eshop, quickly find the products they are interested in and, of course, quickly complete the purchasing process.

Mobile Friendly design

Perhaps this is the most important factor in making an online shop competitive nowadays. Most internet users now choose to browse the Web on their mobile phones. Of course, the same applies when it comes to buying. If you are also trying to identify what makes an eshop competitive, we can definitely say that it is targeting mobile phone users.

Easy and quick checkout

As mentioned above, each customer wants to complete their purchases as soon as possible.

This means that if the Checkout page requires multiple information to be completed, and in several steps, the result will be that several customers will leave before completing their purchase.

In order for an eshop to become more competitive, it must provide the most optimized experience every step of the way. In this perspective, express checkout is one of the main factors influencing sales growth and profit maximization for a business.

Simple and understandable content

The content of an eshop and a webpage in general plays a key role in "convincing" a visitor to turn into a customer. This means that the texts, photographs, and videos you choose to use in your online store should provide all the necessary information, in a direct and understandable way.


The factors that make an eshop competitive for the modern market needs are not just about page optimizations. You 'll also have to invest in promoting your brand to the widest possible audience.

It is proven that internet consumers prefer to complete a purchase on some eshop they've heard before.

That's why promoting – advertising websites is one of the most important services our company provides.

In other words, you should promote your business as much as possible on all available platforms

(Google Ads, Social Media, etc.).


If you are interested in making your eshop more competitive, attracting a larger number of potential customers, and of course increasing your sales,just contact us.

Webalistsis a modern web design company that will help you structure your online store in best practices and reach the maximum number of customers, with the lowest investment possible.

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